Idalia Wealth Circle: 

 Unlock Your Financial Freedom

Project Scope   

Brand Strategy

Brand Identity Design

Copywriting

Creative Direction 

Art Direction

Podcast Cover Art

Email Design

Brand + Product Naming

Concept Development

Brand Brief:

Idalia Wealth Circle is a boutique financial services club offering e-learning courses, coaching programs, curated workshops, immersive retreats, and social events for a supportive, aspirational community. Members gain insight into wealthy decision-making through Wealth by Design—a podcast sharing relaxed, relatable financial wisdom.

Brand Direction:

Following the creation of the brand strategy, I shaped the brand direction for Idalia Wealth Circle to merge financial confidence with an aspirational lifestyle. The palette, tone, and visual language reflect modern elegance and approachable ambition, presenting wealth-building as a stylish, empowering journey toward freedom.