Idalia Wealth Circle:
Unlock Your Financial Freedom
Project Scope
Brand Strategy
Brand Identity Design
Copywriting
Creative Direction
Art Direction
Podcast Cover Art
Email Design
Brand + Product Naming
Concept Development
Brand Brief:
Idalia Wealth Circle is a boutique financial services club offering e-learning courses, coaching programs, curated workshops, immersive retreats, and social events for a supportive, aspirational community. Members gain insight into wealthy decision-making through Wealth by Design—a podcast sharing relaxed, relatable financial wisdom.
Brand Direction:
Following the creation of the brand strategy, I shaped the brand direction for Idalia Wealth Circle to merge financial confidence with an aspirational lifestyle. The palette, tone, and visual language reflect modern elegance and approachable ambition, presenting wealth-building as a stylish, empowering journey toward freedom.
