RTIC Outdoors      

 Outdoor Adventures Made Better   

Project Scope   

Brand Strategy

Messaging Strategy

Logo Design

Design System

Creative Direction 

Email Design

Digital Design 

Social Media Design

UX Design

Concept Development

Brand Brief:

RTIC Outdoors is a D2C (direct-to-consumer) and B2C (business-to-consumer) lifestyle brand offering drinkware, coolers, and other outdoor gear designed to make everyday adventures refined and effortless. They offer performance and personality, along with customizable options for self-expression or branded events. Whether you’re enjoying a moment camping, celebrating, or playing pickleball, RTIC helps you enjoy them whenever and wherever.

Brand Direction:

After creating logo variations and a design system for email and social media, I executed the creative direction for the digital assets with the creative freedom to have autonomy over the designs. I used strategy and design to shape RTIC’s brand and products into a story their audience was interested in by refreshing their concepts and approach to digital design.