Sunkissed Suncare: 

 Daily Sun Protection Reimagined 

Project Scope   

Brand Strategy

Messaging Strategy

Brand Identity Design

Copywriting

Creative Direction 

Art Direction

Packaging Design 

Social Media Design

Brand + Product Naming

Concept Development

Brand Brief:

Sunkissed Suncare is a clean beauty brand crafted with gourmet blends of organic milks, extracts, oils, and vitamins to hydrate, nourish, and protect. It repositions sunscreen as a daily self-care ritual—because if self-love says “I love you,” then self-care says “prove it.” Even on busy days, there’s time to pause with intention.

Brand Direction:

After establishing the brand strategy, I led the brand direction for Sunkissed Suncare to reimagine SPF as an intentional self-care ritual. Through sun-washed tones, organic materials, and bottle forms inspired by softness and glow, the brand invites users to protect and nourish their skin with calm, everyday beauty.