Sunkissed Suncare:
Daily Sun Protection Reimagined
Project Scope
Brand Ideation
Concept Development
Brand Naming
Brand Strategy
Market Strategy
Messaging Strategy
Brand Identity Design
Copywriting
Creative Direction
Art Direction
Brand Brief:
Sunkissed Suncare is a clean beauty brand crafted with gourmet blends of organic milks, extracts, oils, and vitamins to hydrate, nourish, and protect. It repositions sunscreen as a daily self-care ritual—because if self-love says “I love you,” then self-care says “prove it.” Even on busy days, there’s time to pause with intention.
Brand Direction:
After establishing the brand strategy, I led the brand direction for Sunkissed Suncare to reimagine SPF as an intentional self-care ritual. Through sun-washed tones, organic materials, and bottle forms inspired by softness and glow, the brand invites users to protect and nourish their skin with calm, everyday beauty.
