The Brand Atelier™
Creative Services
A La Carte (Individual) Services
The Roses x Thorns Garden Party
The Garden Party™ experiences are designed as packages for larger-scale creative work. The Garden Party™ is your seat at the creative table, featuring thoughtfully curated experiences for full-scope branding and marketing projects. These packages blend strategy, design, and execution to create creative work that feels intentional, elevated, and built for lasting growth
Our branding and marketing packages follow a strategy-first process — creating clarity before any creative work begins. Nothing is rushed, and every decision is made with intention. Your goals, challenges, and your current business stage shape the scope, timeline, and investment.
All packages outside of the Butterfly Garden™ require an established brand identity. Clients must provide approved brand strategy, guidelines, and assets that showcase their brand identity before kickoff. These packages do not include brand discovery or brand identity development. If your brand identity is still being defined or refined, we’ll recommend beginning with The Butterfly Garden™ first.
How Our Packages Work
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Where brands transform and take flight.
Every brand enters as it is — still forming, still growing. In the Butterfly Garden™, your brand moves through a deliberate transformation, shaping identity and direction until it’s no longer grounded by uncertainty, but ready to move forward with clarity, confidence, and lift.
This package is designed for new businesses building their brand identity from the ground up, as well as established brands ready for a refreshing redesign, or complete rebrand.
The Butterfly Garden™
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Designed to discover who you are and explore how you show up.
Scope of Work — Brand Strategy
This phase establishes the strategic foundation of your brand through research, messaging, and direction. We define your identity, positioning, and voice so every creative decision that follows is grounded and intentional.
Deliverables include:
Foundational Research
(brand research, market research)Foundational Research Strategy Call
Brand Naming (strategic name development informed by identity, audience, and long-term positioning) when applicable*
Brand Strategy Presentation (identity, messaging, direction)
Market Strategy Presentation (market context, audience, positioning)
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Creative direction and execution that bring your identity to life.
Scope of Work — Brand Design
This phase translates the approved strategy into a cohesive visual and verbal identity. It includes both creative direction and hands-on execution, shaping how your brand looks, sounds, and feels.
Deliverables include:
Creative Direction (visual and verbal direction)
Visual Identity Design
(logos, color palettes, typography, iconography)Verbal Identity Copywriting (brand copy, product description or services/packages copy, sales copy)
Brand Identity Presentation
Brand Guidelines Presentation
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Design applications that support brand presence.
Scope of Work — Collateral Design
This phase focuses on applying the brand identity to key touchpoints that support visibility and brand presence. Collateral design helps your brand show up consistently across platforms and communications.
Deliverables include:
Brand Applications Deck (brand application presentation)
Digital Design Applications (social media, email, presentation slide deck or other digital assets as needed)
Print Applications (Business Cards, PR Package, Magazine Ad, or other printed assets as needed)
Note:
Collateral design is included in Immersive projects. For Intensive projects, collateral is available as an add-on.