The Roses x Thorns Garden Party
The Garden Party™ experiences are designed as packages for larger-scale creative work. The Garden Party™ is your seat at the creative table, featuring thoughtfully curated experiences for full-scope branding and marketing projects. These packages blend strategy, design, and execution to create creative work that feels intentional, elevated, and built for lasting growth
How Our Packages Work
Our branding and marketing packages follow a strategy-first process — creating clarity before any creative work begins. Nothing is rushed, and every decision is made with intention. Your goals, challenges, and your current business stage shape the scope, timeline, and investment.
All packages outside of the Butterfly Garden™ require an established brand identity. Clients must provide approved brand strategy, guidelines, and assets that showcase their brand identity before kickoff. These packages do not include brand discovery or brand identity development. If your brand identity is still being defined or refined, we’ll recommend beginning with The Butterfly Garden™ first.
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The Butterfly Garden
Where brands transform and take flight.
Every brand enters as it is — still forming, still growing. In the Butterfly Garden™, your brand moves through a deliberate transformation, shaping identity and direction until it’s no longer grounded by uncertainty, but ready to move forward with clarity, confidence, and lift.
This package is designed for new businesses building their brand identity from the ground up, as well as established brands ready for a refreshing redesign, or complete rebrand.
Brand Identity Package
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Designed to discover who you are and explore how you show up.
Scope of Work — Brand Strategy
This phase establishes the strategic foundation of your brand through research, messaging, and direction. We define your identity, positioning, and voice so every creative decision that follows is grounded and intentional.
Deliverables include:
Foundational Research
(brand research, market research)Foundational Research Strategy Call
Brand Naming (strategic name development informed by identity, audience, and long-term positioning) when applicable*
Brand Strategy Presentation (identity, messaging, direction)
Market Strategy Presentation (market context, audience, positioning)
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Creative direction and execution that bring your identity to life.
Scope of Work — Brand Design
This phase translates the approved strategy into a cohesive visual and verbal identity. It includes both creative direction and hands-on execution, shaping how your brand looks, sounds, and feels.
Deliverables include:
Creative Direction (visual and verbal direction)
Visual Identity Design
(logos, color palettes, typography, iconography)Verbal Identity Copywriting (brand copy, product description or services/packages copy, sales copy)
Brand Identity Presentation
Brand Guidelines Presentation
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Design applications that support brand presence.
Scope of Work — Collateral Design
This phase focuses on applying the brand identity to key touchpoints that support visibility and brand presence. Collateral design helps your brand show up consistently across platforms and communications.
Deliverables include:
Brand Applications Deck (brand application presentation)
Digital Design Applications (social media, email, presentation slide deck or other digital assets as needed)
Print Applications (Business Cards, PR Package, Magazine Ad, or other printed assets as needed)
Note:
Collateral design is included in Immersive projects. For Intensive projects, collateral is available as an add-on.
Timelines & Investment
Intensive Investment: $3K – $9K
Timeline: 4 – 8 weeks
Immersive Investment: $10K – $30K
Timeline: 2 – 4 months
Each client has a unique set of needs based on their goals, challenges, stage of business, team size, and product or service offering.
The Tea House
Where brand stories steep into engaged communities.
Like tea leaves meeting hot water, a story needs time to unfold.
In the Tea House™, we let your brand story steep — drawing out depth, tone, and meaning — so your digital presence feels cohesive and intentional across website, social, and email.
This package is developed for brands nurturing an online community through content, conversation, and consistency across web, email, and social platforms.
Digital Presence Package
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Strategy across website, social media, and email — designed to create clarity, cohesion, and a seamless digital experience.
Scope of Work — Digital Presence Strategy
This phase defines how your brand shows up digitally. We align messaging, priorities, and platform roles so your website, social media, and email work together — not in silos — while supporting your audience, brand positioning, and offerings.
Deliverables include:
Digital Presence Research & Strategy (brand alignment and cohesive digital applications, market research, audience needs, competitive and platform review)
Website & Digital Experience Strategy (site structure, page hierarchy, UX considerations, CTAs, responsive and mobile-first approach)
Sales & Customer Journey Strategy (e-commerce flow, service or package pathways, discovery-to-decision experience when applicable)
Content & Messaging Direction for Digital (content pillars and messaging alignment across website, social media, and email)
Email & Communication Strategy (newsletter structure, nurture flows, and customer touchpoints)
SEO, Accessibility & Optimization Guidelines (SEO tagging considerations, mobile optimization, and WCAG-informed accessibility standards; UI colors may be adjusted for compliance)
Digital Presence Strategy Presentation (strategic guidance informing wireframes and design decisions)
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Design across website, social media, and email — built from strategy to ensure consistency, usability, and a polished digital presence
Scope of Work — Digital Presence Design
This phase brings the approved strategy to life through cohesive, usable design systems. All website, social, and email designs are built from approved wireframes — ensuring your brand looks intentional, consistent, and ready to scale before anything is scheduled or published.
Deliverables include:
Creative Direction
(strategic UX/UI wireframes and visual direction establishing structure, hierarchy, and design standards across website, social media, and email)Website Design
(strategy-informed UX layouts and UI design developed from approved wireframes to support clarity, conversion, and audience experience)Social Media Design System
(brand-aligned profile image, bio copy, highlight covers, and a reusable set of 9 branded content templates designed to ensure consistency, recognition, and efficient content creation)Email Design System
(three brand-aligned templates with copy examples — welcome, newsletter, and announcement — structured to support communication flow, engagement, and brand continuity)
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Design applications that support brand presence.
Scope of Work — Collateral Design
This phase focuses on the strategy behind what gets published — not just when. We define content priorities, platform-specific roles, and audience-focused themes, then translate that strategy into a clear, repeatable monthly system your team can implement with confidence. We do not manage, post, or schedule content on your behalf.
Deliverables include:
Digital Content Management Strategy (content goals, platform focus, audience considerations, and publishing approach)
Content Planner & Monthly Publishing Framework (strategy-driven posting plan across website, social, and email)
Website Publishing Strategy & Schedule (blog, journal, or article cadence aligned to SEO and brand authority)
Social Media Content Strategy & Posting Plan (content mix, post types, and weekly rhythm aligned to audience behavior)
Email Content Strategy & Publishing Plan (newsletter cadence and key communication moments tied to the customer journey)
Note on Content Management: This phase provides a strategic guide only. We do not manage, schedule, automate, or publish content on your behalf. Instead, you receive a reusable, strategy-led framework your team can implement, adapt, and evolve as goals, campaigns, or needs change.